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Facebook Defends Universal Data Collection

Since June of last year, Facebook has been publishing a series called Hard Questions. In the latest installment in that series, David Baser, Facebook's Product Management Director, gives some details about what kind of data Facebook collects on you even if you don't have a Facebook account. David acknowledges that his post is partly a response to a question Congress posed to Mark Zuckerberg last week, which puts him a bit on the defensive with regard to the fact of this type of data collection. To wit, why does Facebook do something as arguably intrusive as collect data on folks who have no other relationship to the site?